Descriptions added to website images that help search engines understand what the image is about. In addition, it helps visitors with visual impairments understand your content, complying with Accessibility Standards set by the W3C.
These are the tools that help to track and understand how visitors are using your website. This data includes number of visitors, popular pages, time spent on the site, location of visitors, and devices used to access the site.
A copy of a website’s data (posts, pages, and settings) saved separately from the website, so if something goes wrong with the website it can easily be restored. Backups are the insurance policy for a website.
A section of a website where articles, updates and news is shared. This is content is a way to share information and connect with visitors to your website.
The percentage of visitors who leave your site after visiting only ONE page. A high bounce rate means that visitors are not finding what they were looking for.
A location on your browser that saves copies of web pages in order for them to load faster on future visits to that web page. “Clearing your cache” is necessary when the most recent version of a web page is not displaying.
Is a button, link or message on your website that encourages visitors to take a specific action. For example, “Sign Up” for a newsletter, “Learn More” from a blog post, or “Contact Us” for more information.
A simple form on a website that lets visitors send you messages and usually includes input fields for name, email, phone and a message.
This is everything that is put on your website, including text, images, videos, and documents. When content is engaging and informative it will keep visitors coming back to your website and staying longer.
Software that helps to create and manage website content without needing to code. The most popular example of this is WordPress.
The web address of your site(e.g., www.yourwebsite.com). It is the unique name that people type into the browser to visit your site. It is websites street address on the internet.
A small icon that appears next to the website name in a browser tab. It helps visitors to recognize the website at a glance when multiple tabs are open in a browser.
Ability to transfer files between a computer and website server (hosting). Usually used to add files to the database, and not often needed for newbies.
The top section of a website usually containing the logo, tag line, navigation menu, social media icons, and contact information.
The main page to a website that users see when they visit your site. It is like the “front door” to your website and provides users with an overview of what your website is about.
A service that provides a space for your website on the internet. This is where all your website files, images, and content are stored. Think of it as the “home” or apartment where your website lives.
A special page that is designed for a specific purpose. For example promoting a product, gathering email signups, running a marketing campaign, or bringing attention to an event or sale. Landing pages are usually separate from the main website and are not included in the Navigation.
Usually text or an image that is clickable and takes the visitor to another page of the website or to a different website.
A system or software used to build, manage, and host a website. It provides the tools and structure needed to create web pages, add content, and customize the site’s design and functionality. The most common website platforms include: WordPress (self-hosted via WordPress.org), Wix, Squarespace, Weebly and Shopify.
A website design that adjusts based on the device and screen size that is being used to view it.
Techniques or strategies used to help a website appear higher in search engine results like Google. It involves using specific keywords, meta descriptions, good content, and other elements to help visitors find a website.
The complete website address used to access a specific website of page of a website (e.g., https://www.yourwebsite.com/contact). It contains the domain name and added paths to specific pages.
The error message that appears when a visitor tries to access a website page or post that does not exist, like a “Page Not Found” notice.
The control panel of the backend of a WordPress website. It is the “back office” of the website where you can add, edit, delete your content, install plugins, change themes, update settings, add users, and more.
Used to group related posts together. They help organize blog content so visitors can find related or similar articles on the same topic within a website. Categories broadly group related content, can have sub-categories, every post has a category and could have tags.
A WordPress tool located in the dashboard under the Appearance. It allows changes, like color, text and logo, to the website design in real-time.
The default WordPress editor that uses “blocks” for different types of content. The content can be text, images, videos, forms or other element of the page. In addition, each block can be customized.
The section of the WordPress dashboard where website images, videos and other media files can be uploaded and accessed.
A static part of a website used for content that rarely changes or is timeless. Example pages would be About, Contact, or Home. These are separate from blog posts.
The URL or web address of a specific page or post on a website. It is what is typed into a browser to access a certain location on a website (e.g., www.yourwebsite.com/contact-us).
A single entry of a blog. If a website has a blog or news section, each article is a post. Post are usually listed in chronological order (most recent first).
A small program that adds a feature to the website. Examples are contact forms, image sliders, SEO optimization. They are “apps” for your website.
A small piece of code that adds functionality to a website. It allows the addition of forms, galleries or video, without having to know how to code.
The part of the URL that identifies a specific page or post in an easy-to-read format. The format is the post of page title in lowercase with dashes in place of spaces. (e.g., /this-is-a-page).
The design template that determines what the website looks like. It is the “exterior” of your website like the color, style and look of a house. By simply changing the theme you can completely change the website appearance.
The term used when a new version or release of WordPress, plugins or themes are needed. Updates improve security, fix bugs, and can include new features. To avoid issues a website should always be kept up to date.
A small block that performs a specific function. Usually located in the sidebar, footer or other area of the website that widgets are available. The widget can display things like recent posts, social media icons, contact form, or search bar.
Social Media Icons
Small buttons on a website that link to social media profiles like Facebook, Instagram, or LinkedIn. Often these buttons are located in the header, footer or sidebar of a website.