Are you looking to build website and not sure what platform to use? Let me share some reasons why I use WordPress to build websites for my clients. Whether you are starting a blog, creating an online store, need a portfolio to show your work or simply need to showcase your services, WordPress is the best platform to get your business online quickly and efficiently.
Let’s review the the benefits that make WordPress the best platform to establishing your online presence.
- It is free and open source: One of the biggest advantages of WP is that it is FREE to use. An an open-source platform, anyone can download, install and modify WP at no cost. This is really valuable for small business owners who have limited budget. Unlike other platforms that can have changing recurring fees or require expensive licenses, WP is a one-time download, allowing you to invest in other areas of your business.
- Easy to use even for the non-techy: WordPress was designed with the beginner in mind. You don’t need coding experience to create a professional-looking website. The intuitive dashboard makes it easy to manage your content, upload images, and even customize your site with a few simple clicks with or without using plugins or premium themes. On that note, WordPress offers thousands of plugins and themes that can personalize your site without ever touching any code.
- Flexible and scalable: Whether you are looking to have a simple blog or a complex eCommerce website, WordPress can handle it. It is flexible enough to meet the needs of any type of business and as your business grows, WordPress can grow with it. Allowing you to easily add features like online booking, membership sites, and even a digital storefront without the need to start over or migrate to a different platform.
- Search Engine Friendly: The ability to be found online is critical for any business, and WordPress makes SEO (Search Engine Optimization) simple. It is build with “clean” code and follows SEO best practices from the start. In addition, you can further optimize your site using plugins like Yoast SEO and All in One SEO, which help improve your sites rankings with actionable tips and real-time feedback on your content.
- Mobile Responsive Designs: Did you know that over 50% of web traffic is coming from mobile devices? This is why your website needs to not look great, but function well on smartphones and tablets. WordPress themes are designed to be mobile-responsive, since the automatically adjust to different screen sizes, ensuring that visitors to your website have a great experience no matter what device they are using.
- Cost Effective Customization: Some website builders lock you into pre-set designs and features, WordPress allows for almost unlimited customizations. You can change themes, install new plugins, modify the layout to fit your brand and much more. For the more advanced customizations, you can hire a develop to tweak your site’s design of functionality without being limited by the constraints that other platforms may have.
- Strong Community Support: WordPress has a HUGE user base community. If you ever have an issue, there are tons of forums, tutorials, and resources available online. In addition, there are thousands of developers contributing to the platform allowing WordPress to constantly evolve to meet the newest web standards, security requirements and design trends.
- Secure and reliable: For small businesses, online security is crucial. WordPress takes security very seriously and has regular updates that protect against new vulnerabilities as they are identified. You can enhance your security with the addition of security plugins like Wordfence and iThemes, which provide firewalls, malware scanning, and login protection to keep your site secure.
- Affordable Hosting Options: With WordPress you are not locked into a specific hosting provider. You get to choose from a variety of hosting companies and options depending on your needs and budget. More and more hosting providers are offering one-click WordPress installations, making the process of getting your website setup even easier.
- eCommerce Ready: Looking to sell products online? WordPress has you covered with WooCommerce, the most popular ecommerce plugin on the platform. It allows you to create an online store that is fully integrated with your website. It offers everything you need to manage inventory, process payments, and track orders.
Closing Thoughts: For small business owners and entrepreneurs, WordPress is an ideal platform that offers flexibility, ease of use, and scalability while being cost effective. Whether you are just starting out or looking to expand your online presence, WordPress has the tools to help you succeed. When you choose WordPress, you are not just building a website; you’re investing in a platform that will adapt to the growth of your business for the future.
*a tool that helps you create a website without having to know how to write code. It includes starter templates with drag-and-drop features. With the goal of being easy and quick to build a website.
